April 04, 2008
Staff Communication, Part Two
Staff communication sets the tone of creativity.
Have a weekly creative meeting. To often we allow ourselves to get into a rut when it comes to communicating the Word of God. I meet with staff teams to help them develop creativity in their preaching schedule. One pastor recently commented that he has seen a significant number of visitors since implementing a program of “branding” his sermon series. I use the term “branding” simply as a way of saying that we put an effort in the creativity of promoting the series. If you can increase your attendance, just from your regular attenders, you will see a 10 to 20% increase in overall attendance, not to mention your visitor flow.
Allow “Big Sky” meetings. These are meetings that allow us to take the lid off of our thinking. Brainstorm the possibilities and the impossibilities. Remember, all things are possible for the one who believes.
Map it. These are the times that we navigate the strategy to get to our objectives. Big Sky is only good if you can break the dream down into a series of “doable” steps. God leads us in steps, not leaps.
Assign duties. The staff is there to receive instruction. To many leaders come together in a meeting and the staff asks the questions. Wrong strategy. The leader should be asking the questions. The staff should be answering them.